Adam Van Elkan

A Bit About Me

In 1991, my hairstyling journey began at Vidal Sassoon, marking the third generation in my family dedicated to this profession. Sassoon's tutelage instilled not just technical skills but also a commitment to innovation. Transitioning into editorial work allowed me to express creativity beyond the salon, shaping the trends of the industry. This period laid the foundation for my venture into education, where teaching became a fulfilling endeavor, guiding aspiring hairstylists through their own discoveries. Driven by a desire to understand hairstyling comprehensively, I delved into photography, capturing hairstyles' essence in visuals that adorned industry publications. Exploring the scientific realms of L'Oréal deepened my understanding of the science-artistry relationship, leading to entrepreneurship in Hanwell, West London. My salon, a haven for creativity, stands as a focal point for personalized and innovative hairstyling, integrating in-house products and fostering an environment of growth. The legacy of three generations continues, evolving with each client, product, and inspired stylist, fueled by a passion for the craft and dedication to shaping hair and careers.